Yes, the City Council is aware of the economic impact of the Pop-up Rally event. The Pop-up Rally also costs our community more than just money. The Town also pays a substantial cost in staff time and resources to cope with the rally. But perhaps the biggest cost of all is the effect the rally has on the quality of life for our residents and visitors. Its important for car enthusiasts and Pop-Up Rally participants to know that Ocean City welcomes everyone to our resort community, with the expectation that they follow our laws and ordinances in order to keep everyone safe.