Video marketing

51% of marketing professionals worldwide name video as the type of content with the best ROI.

If you’re not using video to promote your business, now is the time to start. When done the right way, videos can evoke emotion in your audience, increase your business’ visibility and search engine rankings, and present a call to action for customers. The statistics don’t lie. 

video marketing
Technology is constantly advancing and evolving, and making video marketing accessible to even the smallest businesses. No cassette camcorders needed… Unless you’re into that kinda thing.

Video Marketing Statistics


    • YouTube has over a billion users, almost one-third of total internet users.
    • 45% of people watch more than an hour of Facebook or YouTube videos a week.
    • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
    • One-third of online activity is spent watching video.
    • Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista).
    • Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).
    • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
  • Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).


    • Over half of video content is viewed on mobile.
    • Periscope users have created more than 200 million broadcasts.
  • 10 million videos are watched on Snapchat per day.


    • Marketers who use video grow revenue 49% faster than non-video users.
    • Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights).
    • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
    • 46% of users act after viewing an ad.
    • An initial email with a video receives an increase click-through rate by 96%.
    • Cisco states that Live internet video will account for 13 percent of the total video traffic in 2018 (via Forbes).
    • Video attracts two to three times as many monthly visitors.
  • Combining video with full-page ads boosts engagement by 22 percent.

Fun Video Marketing Facts

    • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
    • By 2019, internet video traffic will account for 80% of all consumer Internet traffic.


    • Online adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: MarketingSherpa) Think about your audience and see where they are most likely to follow your brand.
    • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) Use social media as an effective customer service tool to increase brand engagement and win new customers.
    • 2.56 billion global mobile social media users, equaling 34% penetration; globally with 1 million new active mobile social users added every day (Source: We Are Social). Make sure to optimize your mobile social media campaigns and since mobile ads are relatively cheap and easy to produce, test multiple versions to see what works the best. Users spend on average 69% of their media time on smartphones (comScore).
  • 96% of the people that discuss brands online do not follow those brands’ owned profiles. (Source: Brandwatch) Companies need to go beyond their own channels and monitor those unbranded conversations to gain valuable insights and manage brand health.

Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot) Flying Point Digital has a great post on how to create an innovative content strategy on social media.

Top 5 Tips for Online Video Production

By our very own videographer, William Strang-Moya.

    1. Be original. Always look for a unique approach into telling your story and marketing not only the subject, but your style as a content creator.
    2. Observe the subject. Often a story is placed before you, and it is your duty to funnel this story into a motion picture narrative for a broader audience. The person behind the camera should not impose a narrative, but allow the subjects to tell their own story through your medium.
    3. Be versatile. Adapting to change can do wonders for a narrative. When faced with a challenge, one must use adversity as an opportunity to experiment. Visual storytellers must always be willing to learn.
    4. Show up on time.
    5. The best camera to have is the one you have. Cheesy? Yes. Very. But this sums up all of my tips. Work with what you have, you can only get better.

Some of our videos

Click here to see our videos featuring beautiful aerial footage.

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