Search Engine Optimization

Using the right SEO strategies can make your business stand out on the web. 

Did you know that over 80% of consumers conduct research online before deciding whether to make a purchase? By moving your business higher up in search rankings, you’re better equipped to compete online, which is especially important in a vacation town that’s saturated with hotels, restaurants and surf shops. 

What is Search Engine Optimization? 

Search Engine Optimization, or SEO, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Basically, if your business — its search engine listings and website — are search engine optimized, they appear at the top of the listings when searched on Google and other search engines.  

SEO Marketing Statistics

  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
  • Google “near me” searches have increased by two times over the past year.
  • 72% of consumers who did a local search visited a store within five miles.
  • 30% of mobile searches are related to a location — What this means: 30% of people using their mobile devices to search are also looking for proximity. If your site is not optimized for mobile or local search, it will not show up in mobile search results, and those local customers (see stats above) won’t be visiting your store.