For every $1 you spend on email marketing, you can expect an average return of $44.

That's a pretty big deal. Creating effective email marketing campaigns is a surefire way to meet your quotas and reach your goals.

Email marketing statistics

Email will be used by 3 billion people by 2020.
205 billion emails are sent everyday.
Email’s ROI is massive - Email makes money. For every $1 you spend on email marketing, you can expect an average return of $44.
Email grows your business. According to 80 percent of professionals, email marketing drives customer acquisition and retention.
People are twice as likely to sign up for your email list as they are to interact with you on Facebook.
72 percent of consumers prefer email as their source of business communication.
61 percent of consumers enjoy receiving promotional emails weekly. 38 percent would like emails to come even more frequently.
Personalized emails receive transaction rates that are six times higher than others.
88 percent of smartphone users actively check email on their phones.
A study of 1 billion emails revealed that video emails see CTRs 96% higher than non-video emails.