LISA CAPITELLI ¦ Assistant Editor
(Oct. 19, 2012) Ocean City’s fall Restaurant Week kicked off Sunday and the two-week promotion will run through Oct. 28.
Last year, organizers tweaked the campaign a bit and the new format was well received by both diners and restaurateurs.
Before the changes in 2011, resort restaurants featured two- and three-course lunch and dinner menus for $20 and $30, respectively, for one week in the fall. Last year, at the request of diners, the fall promotion ran for two weeks. They felt one week was not enough time to visit participating restaurants.
Along with giving diners another week to check out additional establishments, the 2011 event, held Oct. 2-16, provided them with more choices. Different price points — $10, $20, $30 and $40 — were created in order to include some of the Hotel- Motel-Restaurant Association’s smaller restaurants that do not offer “fine” dining.
“It’s all about helping our members get business,” Susan Jones, executive director of the HMRA, said last week. “The promotion stimulates the local economy.”
Twenty restaurants are participating in the 2012 pro- motion. A majority of the establishments will feature one or two price points.
“Bonus Bites & Beverages” will again be incorporated into Restaurant Week. It allows participants to include something extra for guests. Three restaurants will offer the additional promotion.
After attending a conference in Baltimore, Jones pitched the idea for Restaurant Week to the HMRA board of directors, citing its success in other parts of the country. The first spring Ocean City Restaurant Week took place in 2007. Because the spring campaign was such a hit, a fall Restaurant Week was added. It has also proven to be successful.
To view a list of participating restaurants and their promotion menus, visitwww.OceanCityRestaurantWeek.com. The restaurants’ regular menus will be available, as well. Reservations are not required, but are encouraged.
Diners who visit at least two participating restaurants can mail receipts (include e-mail address and phone number) to Ocean City Today, 8200 Coastal Highway, Ocean City, Md. 21842 for the chance to win a gift certificate to one of the participating establishments. Entries must be postmarked by Nov. 9. The winner will be drawn on Nov. 12 and contacted by e-mail or phone.