Race for the Cure organizers hope to raise $435k in resort

Race for the Cure organizers hope to raise $435k in resort

(Feb. 22, 2013) For the first time, the Susan G. Komen Foundation in 2012 brought its Race for the Cure to Ocean City. The inaugural event, which included a 5k timed competitive run, a 5k recreational run/walk and 1-mile fun walk on the resort’s Boardwalk, drew 3,662 registered participants.

Unfortunately, unfavorable weather conditions on April 22 kept many participants at bay, but the Komen Maryland Ocean City Race for the Cure still raised a whopping $349,150 by way of registration fees, donations and cash sponsorships.

Organizers initially hoped to generate $241,000.

“Last year’s inaugural race was great. The city worked with Komen Maryland to work through the processes to ensure our first Susan G. Komen Ocean City Race for the Cure was a huge success even with the pouring rain,” said Margo Mandes, the 2013 Eastern Shore race and development coordinator.

This year’s event is scheduled for Sunday, April 21, and will include a 5k run and walk and 1-mile family fun walk. “It’s a great weekend for runners or walkers, singles, couples or families to come out and enjoy Ocean City during the off season. We have a great race route, and awesome activities planned.”

A press conference to kickoff the 2013 event took place Feb. 15, at Seacrets on 49th Street. The goal this year is 5,000 participants and to raise $435,000.

“We have been working on building a destination weekend for the race. This year we have added three new components in hopes that the registrants make a weekend of family fun,” Mandes said. “Friday night opens with a Concert for the Cure at Seacrets, and on Saturday, Planet Maze is hosting an event from 3-5 p.m. and Skate for the Cure at the Carousel Hotel from 5-7 p.m. Proceeds from these events go to Komen Maryland.”

Seventy-five percent of the net funds raised during the second annual Komen Maryland Ocean City Race for the Cure will go to local and statewide programs that offer breast health services, from screening and treatment to support. The remaining 25 percent will fund research grants at institutions across the country to support Komen for the Cure’s mission to save lives, empower people, ensure quality care for all and energize science to find the cures.

To date, Komen Maryland has provided more than $35 million dollars to support the fight against breast cancer.  Since 1998, Eastern Shore programs have received more than $3 million in funding from Komen Maryland for services to help those affected by breast cancer and their families.

Komen Maryland is currently accepting event sponsorships. Contact mmandes@komenmd.org for information.

Businesses can also get involved by participating in the “Paint the Town Pink” campaign and decorate their establishments in support of the Komen Maryland Ocean City Race for the Cure. Participation is open to all Ocean City restaurants, hotels, motels and businesses. The winner will receive a “SeaBoard Business Prize Package,” which includes beachfront advertising between May 24 and June 7 — one 10-second advertisement displayed every five minutes running the full length of the resort beach (a total of 16 beach passes, valued at $1,280). Residents are encouraged to decorate their homes, but they will not be considered for the prize package.

Paint the Town Pink will run April 12-19. Judging will take place April 19.

In addition to Paint the Town Pink, restaurants can participate in the “Dine Out for the Cure®” program, April 12-21. Restaurant will donate a portion of their sales during that period.

For more information, call 410-938-8990 or visit www.komenmd.org.

Margo Mandes, the 2013 Eastern Shore race and development coordinator for the Komen Maryland Ocean City Race for the Cure, discusses details of the April 21 event during a press conference last Friday at Seacrets on 49th Street.

 

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