(Nov.21, 2014) Taylor Swift, Pitbull and Mary J. Blige will all experience a local product, Pinch Me Therapy Dough, which will be found in their celebrity gift bags at the American Music Awards on Sunday. The innovative stress reliever is a pliant putty with soothing scents and colors designed to channel relaxation through the senses. Organizers of the award show found the product and contacted inventor Nancy Rothner, “out of the blue,” she said.
Rothner sent 150 containers of Pinch Me Therapy Dough, which will be gifted and photographed during the event.
“I am thrilled and honored to have Pinch Me Therapy Dough featured in celebrity gift bags,” Rothner said. “Getting the word out and bringing awareness to the product makes me beyond excited and elated.”
A clinical hypnotherapist from Lewes, Del., Rothner’s invention was inspired by her parents. She wanted to make a product that helped reduce their stress, in addition to relieving stress for people who do not visit her office.
Pinch Me Therapy Dough focuses on touch, sight and smell. Working the dough helps relieve tension, while the six scents are intended to draw positive memories. The choices include tropics, ocean, beach, spa, earth and a scent for men.
“Working with clients I found that introducing a pleasant scent is often a powerful catalyst,” Rothner said. “Many people have so many positive, feel-good memories associated with being at the beach or being out camping.”
Every container purchased, pays half of a day’s cost for military personnel’s stress management training through Bootstrap. Pinch Me Therapy Dough has teamed up with Bootstrap USA since its inception last summer.
“I love the fact that we are paying it forward to another company that’s involved in stress relief,” Rothner said.
Each container of the stress- relieving putty costs $19.99 or customers can order all six scents for $97.99. Shipping is free anywhere in the U.S.
The product can be purchased online at www.pinchmedough.com or at Bad Hair Day in Rehoboth Beach. To learn more about Bootstrap, an easy-to-use yoga system specifically designed to help heal military duty-related stress, including post-traumatic stress, visit www.BootStrapUSA.com.
- Pinch Me Therapy Dough comes in six soothing scents
- and colors designed to channel relaxation through the senses.