(Feb. 1, 2013) The first 1,000 people who visit Pier 1 Imports on its opening day at the White Marlin Mall on Monday will receive a free reusable canvas tote bag and a free backscratcher.
The gifts are in celebration of Pier 1 Imports arrival in West Ocean City. Its doors will open at 10 a.m. at the mall, located just one-half mile west of Ocean City on Route 50 and adjacent to Tanger Outlets.
“The opening of our new Pier 1 Imports at White Marlin Mall will be a fitting welcome for all those who live in the Ocean City, Berlin, Ocean Pines and lower Delaware areas,” state manager Frank Pileggi stated in a press release.
Pier 1 Imports carries merchandise fitting many decorative styles, plus a broad array of special occasion décor, furniture and gifts. Its buyers import items from more than 50 countries. They comb flea markets, antique stores and bazaars worldwide, searching for unique items.
The new store offers customers an experience similar to a treasure hunt through the “rustic, yet modern open bazaar-meets-antique shop, filled with bold hues, decadent textures, thought-provoking patterns, hand-blown glass, cracked ceramics, wrought-iron accents, whimsical conversation pieces and vintage spirit,” according to the press release.
Until now, fans of the home furnishings and accessory store have had to travel to Salisbury or Easton in Maryland or Rehoboth Beach or Dover in Delaware to shop.
The new 9,800-square-foot West Ocean City store is the only one in the Delmarva area featuring Pier 1 Import’s new store concept. The White Marlin Mall store will feature easy-to-navigate layouts and idea-generating vignettes. This new concept design has received rave reviews from customers at Pier 1 Imports’s new stores in Fairbanks, Alaska, Omaha, Neb., and Kona, Hawaii.
The new interior design, which features natural floor tiles, rustic ceiling elements, enhanced store lighting and lit shelving units lining the walls, makes it easier for shoppers to visualize using the products in their own homes.
“I have been here to see the entire build-out of the new concept look and it is awesome,” Pileggi said. “It is truly incredible.”
Because of the local interest in the outdoors, the West Ocean City store will have an extensive collection of items to make it easier for people to make their backyards or porches a more functional, yet stylish, extension of their homes.
Pier 1 Imports was founded in 1962 in San Mateo, Calif. That first store catered to baby boomers and was known for selling love beads, incense and beanbag chairs. There are now more than 1,000 Pier I Imports in the United States, Canada, Mexico and Puerto Rico.
The new West Ocean City store is a boost to the local economy, providing jobs to 21 area residents to work as sales associates along with two assistant managers and two sales leaders.
“We are proud to have a diverse mix of new Pier 1 employees who reside in Ocean City, Berlin and Ocean Pines,” Pileggi stated.
Pier 1 Imports will be open 10 a.m. to 9 p.m. Monday through Saturday and 10 a.m. to 6 p.m. Sunday.