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Ocean City goes pink in Oct. for breast cancer awareness

(Oct. 4, 2013) Ocean City is going pink for October, National Breast Cancer Awareness Month.

Throughout the month, city hall, the convention center, local businesses and even the Ocean City airport will show their support, lighting up the night with pink lights and flying pink flags to support those affected by breast cancer and to raise awareness of the disease.

Breast cancer charities also host fundraisers throughout the month in the Pink Ribbon Classis Series, a host of local events to raise funds for the American Cancer Society.

“We just would like as many businesses to be supporting the pink cause as we can,” American Cancer Society volunteer Susan Childs said.

“Going pink” also honors the more than 1,000 people who converge in Ocean City each October for the Making Strides Against Breast Cancer walk, slated for Oct. 19 on the Boardwalk, she said.

The idea to “go pink” in Ocean City gained momentum last year, when supporters took the idea to the city.

“We asked the mayor to proclaim October Breast Cancer Awareness Month and we asked him to please encourage businesses as well as the city to put up pink lights,” Childs said. “We had a good response.”

The event is back again this year, and the city has gone pink “wherever we could do it affordably,” such as lighting up the fountain off the Route 50 bridge in pink at night, Childs said.

Any businesses interested in joining in Breast Cancer Awareness Month are still encouraged to “go pink,” she said.

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