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June festival could bring in thousands of people, millions of dollars

If you are in Ocean City this week, you may notice a couple of changes as you drive down Coastal Highway. The speed limit, normally 40 mph through North Ocean City, has been reduced to 30 mph, and Downtown, the speed limit has also been reduced. This is due to the expected, unauthorized H2Oi Pop-Up Rally.  It is reasonable to expect heavier than usual traffic, noise and strict enforcement of vehicle laws during the week and weekend.

A recently-approved measure by the OC Town Council cleared the way for a two-day “High Tide” music festival on the beach in early June expected to draw 35,000 attendees and potentially inject millions into the local economy at the start of the summer season.
While the council retains the right for final approval of acts, names such as Adele, Red Hot Chili Peppers and others that could be associated with the expected $75-$90 per day ticket price have been bandied about.
The concert will feature three stages and run from noon to 11 p.m. both days. Originally the concerts were to run until midnight but officials were concerned about what condition the venue and the attendees might be in after 12 full hours of alcohol service.
Since the town technically profits from increased alcohol sales – to the tune of 7.5 percent of the net, in this case reputation trumps the money motive. The town is also getting a piece of the ticket sales. Overall early estimates of the financial impact to the town are around $20 million.
The festival will take place in its own sectioned-off portion of the beach and will probably operate in much the same fashion as last summer’s Dew Tour.
The organizers of the show, Founders Entertainment, are a relatively new promotion house in New York City. Three veterans of festival production and promotion decided to strike out on their own and formed Founders. They’ve put on three shows in New York since their founding, with the most recent being the Governor’s Ball on June 18.    

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