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DNR Online Store reaches $1 Million in Sales

If you are in Ocean City this week, you may notice a couple of changes as you drive down Coastal Highway. The speed limit, normally 40 mph through North Ocean City, has been reduced to 30 mph, and Downtown, the speed limit has also been reduced. This is due to the expected, unauthorized H2Oi Pop-Up Rally.  It is reasonable to expect heavier than usual traffic, noise and strict enforcement of vehicle laws during the week and weekend.

The Maryland Department of Natural Resources (DNR) announced that its online store surpassed one million dollars in sales in October since going online in May 2004.

“It’s really exciting to see our customers connecting with us one-to-one online,” said Gene Deems, DNR’s eGov and online services manager.

“When we first went online our goals were to expand service, save resources and eventually drive sales online. Now we often get ‘thank you’ emails from our customers, who have satisfactorily completed the online shopping experience.”

ShopDNR.coms sells a wide variety of merchandise including park trail guides and framed Maryland Black Bear Conservation Stamp prints. The store currently serves more than 5,000 customers a year.

Among the popular items available are trail guides, that are printed on waterproof and tear-proof paper making them sustainable and reusable for years to come. The DNR store has sold tens of thousands of these maps to those who frequent state parks or are planning a trip from out of state.

The Gift of Trees is a way to recognize someone’s birthday, anniversary, retirement or memorial, is another often-purchased item. The tree is bought online and planted in the name of the person to be recognized.

This person or a family member will receive a certificate acknowledging the gift. This is one of DNR’s most sustainable gifts.

Maryland State Park passports are a valuable item, allowing up to nine people to enter a park on one pass. The passport also permits free use of state park boat launching ramps.

Subscriptions to the Maryland Natural Resource, DNR’s quarterly magazine are sold through the store, as is the 2011 calendar featuring photos from the annual photo contest.

For those who enjoy sustainable and green shopping from the comfort of their home or office, visit http://shopdnr.com to get all your gift-giving and out-door recreational needs met throughout the year.

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