(July 4, 2014) The Dew Tour saw another record-breaking year in Ocean City as an estimated 105,000 guests visited the Beach Championships, June 25-29.
“They had terrific crowds and the weather couldn’t have been better. People of all ages were there enjoying being outside and being at the Dew Tour…The Dew Tour has become a signature event for Ocean City,” said Mayor Rick Meehan, who attended competitions including Skate Bowl and Skate Vert. “The Dew Tour is great for Ocean City…The Dew Tour and Ocean City were made for each other.”
Added Alli Sports President, Eric Grilly, “We could not have asked for a better event than this year’s Dew Tour Beach Championships. From the kick-off with Ocean City Mayor Richard W. Meehan to setting a new record with 105,000 people experiencing the Dew Tour, the hospitality and enthusiasm of Ocean City truly helped make the event a success.”
Jessica Waters, communications manager for the town, said each year the Dew Tour provides a very special experience for Ocean City, and vice-versa.
“We are a great team because we have the picturesque setting and the outstanding guests and they provide the ‘experience’ and the athletes,” she said. “It’s a winning combination and this year was definitely no exception to the ‘magic’ of the Beach Championships in Ocean City.”
This was the fourth year Dew Tour hosted competitions in the resort.
During its Ocean City debut in 2011, the Pantech Open set a Dew Tour attendance record by drawing approximately 73,000 fans during its four-day run in the resort, July 21-24–its first beachfront venue. That record was broken in 2012 as an estimated 93,000 spectators came out to the beach for the Dew Tour Pantech Beach Championships, Aug. 16-19.
The Dew Tour, with its world-class athletes, returned to Ocean City for the third year in 2013, and again, a new attendance record was set. Over the course of five days, June 19-23, an estimated 103,000 fans attended the Dew Tour Beach Championships.
This year, the 2013 record was slightly edged out for the Dew Tour’s 10th anniversary season.
“With the amount of media coverage since the Dew Tour’s first time in Ocean City, it is destined to grow,” said Susan Jones, executive director of the Ocean City Hotel-Motel-Restaurant Association.
In April, Alli Sports, a division of the NBC Sports Group, announced the 2014 Dew Tour schedule, with Ocean City again stop No. 1.
About 10 days before competitions began, workers started erecting a vertical ramp, skateboard bowl and a BMX park, along with the rest of the venue that would contain the “Dew Tour Experience” booths, activities and concert stage just north of the pier in downtown Ocean City.
Working day and night, the crews completed the blocks-wide “Dew Tour Experience” earlier last week–just in time for athletes’ practice sessions on Wednesday.
Events that took place in Ocean City included Skate Vert, Skate Bowl and Skate Street Session, BMX Park, BMX Vert and BMX Street Session and Surf Shop Showdown.
“We took my 8-year-old nephew, Jordan, to the Skate Vert competition on Thursday and he loved it. As I was watching the competition and looking out at the beach and ocean, I kept thinking of how special this was and what an amazing memory it would be for me and for the other thousands of people who were able to watch the competitions…no matter what direction I looked, everyone had a smile on their face. It was proof that no matter what age or interest, the Dew Tour is an event that everyone can enjoy,” Waters said. “As Jordan kept telling me, ‘I am going to drop in like that one day,’ I also thought about what role models these athletes are and how inspiring it is to the young visitors who watch the Dew Tour. Dream big and you can do anything, even skate on a giant vert ramp/bowl only steps from the ocean.”
In addition to the competitions, the Dew Tour featured free, live concerts on the beach. Last Friday night, Cage the Elephant, a rock brand from Bowling Green, Ky., best known for its singles “Shake Me Down” and “Ain’t No Rest for the Wicked” took the stage. Opening for Cage the Elephant was SKATERS. DJ-producer GRiZ headlined Saturday’s concert on the beach, with opening act heRobust.
Admission was free for all competitions and concerts, although Dew Tour fans had the opportunity to upgrade their experience as a limited number of premium passes were available. Benefits of purchasing a Quick Pass were a separate line for early access to events, shorter wait in line once competitions begin and a souvenir credential. A VIP Pass entitled holders to the best viewing at each competition that day from the exclusive VIP tower. They also receive catered meals, Pepsi products and shaded lounge seating.
“One great thing about the Dew Tour is that fans are able to enjoy it at no cost. That said, people seemed to appreciate the opportunity to upgrade their on-site experience and enjoy the benefits of both the Quick Pass and VIP Pass,” Grilly said. “We sold out of VIP tickets on Saturday, and people took immediate on-site advantage of the Quick Pass tickets once they saw the benefit of access to seating.”
The 2014 Dew Tour schedule includes stops in four cities. The next event is the Toyota City Championships, Aug. 16-17, in Portland, Ore., followed by the Toyota City Championships, Sept. 20-21, at House of Vans in Brooklyn, N.Y, and iON Mountain Championships, Dec. 11-14, at Breckenridge Ski Resort in Breckenridge, Colo.
The 2014 Dew Tour will be presented on NBC, NBCSN and DewTour.com/live on the NBC Sports Live Extra platform. Dew Tour’s dedicated digital platform will stream live competitions and bring consumers exclusive Dew Tour action, interviews and behind-the-scenes access on desktops, mobile device and tablets.
According to the Dew Tour, “Thanks to greater distribution platforms, across international television, digital and distribution partners, including Globostat (Brazil) and TVA (Canada), we are able to bring the 2014 Dew Tour Beach Championships partners and athletes to 103 countries and more than 215 million households worldwide.”
“The media coverage surrounding the event and the footage you see on NBC Sports provides great exposure for Ocean City,” Jones said. “The Dew Tour is a marvelous event for Ocean City to host. I hope we continue to host it for a long time to come.”
Meehan said he saw a bit of Dew Tour action on TV Saturday.
“If I wasn’t from here and saw Ocean City on TV, I would want to be here,” he said.
“It was another terrific event to see, both in person and on national television,” said Donna Abbott, Ocean City’s tourism and marketing director. “The athletes were incredible and the weather was spectacular throughout the weekend, and the crowds looked great. It was nice seeing families enjoying themselves in and around the venue.”
Abbott recorded the television broadcast, and although she had only watched part of it as of Wednesday, from what she did view, she thought Ocean City was well showcased.
“Ocean City looked fantastic. There were scenes of the beach, the Boardwalk and the beautiful ocean as a backdrop to the competition,” she said. “It is wonderful to see Ocean City receive such positive exposure.”
Waters said she watched the Dew Tour live on TV Sunday and she said she “actually had chills.” “Listening to the athletes talk about how much they enjoyed Ocean City and how much energy our town provided for their experience, it was very special. Not to mention, the town looked beautiful,” Waters said. “The beach was picture-perfect, the water was crystal blue and the crowds were having a blast. If you were home watching it on TV, it made you want to be sitting in the stands, so much so that we almost loaded up the car to watch the final competitions.”
Dew Tour partners include Mountain Dew (tour title sponsor), iON, Toyota, Paul Mitchell and Squatch. For additional Dew Tour event information, visit www.DewTour.com and the Dew Tour Facebook page.