(April 3, 2013) Alli Sports, a division of the NBC SportsGroup, today announced the dates and locations for the 2013 Dew Tour. Followinga successful 2012 season, Dew Tour continues with three large-scale, premiumevents that will reach consumers across broadcast, digital and consumeractivation platforms.
“The Dew Tour is about celebrating action sports andproviding athletes and the industry with a world-class platform for progressionand creativity,” said Kenny Mitchell, General Manager of the Dew Tour. “We wantall of our fans – whether tuning in through broadcast, online, or on-site atthe events – to celebrate with us and be inspired by the sports, the music andthe action sports culture.”
The Dew Tour remains committed to working with athletes andindustry leaders to drive progressive disciplines and formats while creatinggroundbreaking courses. This season, Dew Tour will debut The Dew TourShowcases, a series of events that will recognize key lifestyle elements ofaction sports, such as art, photography and film, and celebrating progressiveand transcendent work in each field. In addition, the Dew Tour’s exclusiveStreetstyle discipline for Skate, BMX and Snow will continue in 2013,delivering an unprecedented platform for originality and innovation.
In 2012, the Dew Tour enjoyed the highest per eventattendance in its history, while connecting consumers and action sports in anunprecedented way through the Dew Tour Experience. Dew Tour’s best in classbrand activation platform will continue to host the event’s roster of blue chippartners and bring their engaging and relevant experiences directly to thefans.
For the 2013 season, The Dew Tour will return to itsdistinct Beach – City – Mountain format. The Dew Tour kicks off June 20-23,drawing inspiration from the East Coast beach destination of Ocean City, Md.October 10-13, The Dew Tour will return to the urban action sports heritage ofSan Francisco, Calif. for the second event of the year. The Dew Tour will wrapup 2013 from Breckenridge Ski Resort, in Breckenridge, Colo., December 12-15.
The complete 2013 Dew Tour schedule is as follows:
· Dew Tour BeachChampionships: Ocean City, Md. June 20-23
· Toyota CityChampionships: San Francisco, Calif. October 10-13
· iON MountainChampionships: Breckenridge, Colo. December 12-15
The 2013 Dew Tour will be available on NBC, NBC SportsNetwork and Dew Tour Live on DewTour.com.Dew Tour Live – Dew Tour’s dedicated digital platform – will stream everycompetition live bringing more Dew Tour action, interviews andbehind-the-scenes access than ever before. In addition, all telecast hours willbe distributed internationally across NBC’s global distribution partners.
For additional Dew Tour event information, visit www.DewTour.com or the Dew Tour Facebook page.