(July 25, 2014) Pinch Me Therapy Dough hit the online market a month ago and has been providing an innovative approach to stress relief ever since.
The brainchild of Nancy Rothner, the product lives up to its name, combing a pliant putty with soothing scents and colors designed to channel relaxation through the senses.
“It’s an enjoyable product to help take the edge off,” Rothner said, calling Pinch Me a “comforting, soothing, fun item to play with” whether in front of the TV or at work.
A clinical hypnotherapist in Lewes, Del., Rothner’s invention stemmed from working with her clients.
“Stress is really a universal emotion or feeling we cope with. Everybody at every age is dealing with stress,” she said. “I wanted to design a product or tool to help people who don’t have the time to come in one-on-one.”
That’s when her Pinch Me product came into play. Combing touch, sight and smell, the dough targets stress in three ways, she said.
Working the dough is “a way to channel some of the tension out of the body,” Rothner said, while the six scents are designed to draw positive memories.
“Working with clients I found that introducing a pleasant scent is often a powerful catalyst,” Rothner said. “So many people have so many positive, feel-good memories associated with being at the beach or being out camping” and she centered the six smells around those natural settings.
Rothner also researched soothing color pallets for the six types of dough.
She began designing the product nearly two years ago, running through thousands of test batches before landing on the right formula. Rothner also sought help from experts on safety protocols and other matters along the way, she said.
Early in the process, she decided part of the proceeds from Pinch Me would benefit Bootstrap, a stress management training program for soldiers and veterans.
“I wanted to find another aspect of stress relief and sometimes if people are involved in something they feel good about, it makes them relax,” Rothner said. “I love the fact that it’s paying it forward to another company that’s involved in stress relief.”
She launched her brand online about a month ago, although she’s considering placing the Pinch Me products in local stores as business gets off the ground.
Each container of the stress-relieving putting costs $19.99 or customers can order all six scents for $97.99. Shipping is free anywhere in the U.S.
Visit www.pinchmedough.com to learn more about Pinch Me Therapy Dough or to order any of the six varieties online. Learn more about the stress-relief program each Pinch Me purchase benefits at wwww.BootStrapUSA.com.