(July 18, 2014) The Internet is an integral part of real estate in today’s world. The National Association of Realtors (NAR) 2013 Profile of Home Buyers and Sellers found that nine out of 10 recent buyers went online during their home search process.
But, the Internet isn’t important to just buyers, it’s a fundamental piece in the marketing toolbox for sellers. Online visual options such as photos, videos and virtual tours have proven to be extremely valuable in attracting buyers.
Realtors leverage online marketing avenues like Realtor.com®, Zillow, Homes.com, and Trulia to attract the largest pool of buyers.
Additional online tools include truplace.com, which is a company formerly called Mouse on House. TruPlace tours offer professional photography along with interactive floor plans complete with room dimensions and square footage. This allows buyers to visualize living in the home before even walking through the front door.
Another popular online tool for sellers is the use of video. Most commonly known is YouTube, a close second behind Google when it comes to online searches. In a joint study conducted by NAR and Google, it was determined that community or market based videos were watched by 86 percent of online house hunters; 70 percent of home buyers watch listing videos; and 54 percent watch “how-to” videos on the buying and selling process.
And, as social media has become more mainstream, sellers must also include sites such as Facebook and Twitter to help create a “buzz” about their house to get a competitive edge. The process of buying and selling hasn’t changed much in the past decade, but the way buyers gather their information to make a decision on where and what they want to buy definitely has changed.
Lauren Bunting is a licensed realtor with Bunting Realty, Inc. serving Worcester and Wicomico counties.