The Carousel Group hotel management company kicked off 2014 by adding the 25th Street Crystal Beach Hotel to its list of properties.
It’s the fourth consecutive year the group’s expanded, said Managing Partner Michael James. The Carousel Group also manages the Carousel Oceanfront Hotel & Condominiums on 118th Street, the Coastal Palms Inn & Suites on 120th Street, the Atlantic Oceanfront Inn on 45th Street and Bonita Beach Hotel on 81st Street.
It added the Crystal Beach Hotel Jan. 1 of this year, giving the company a Boardwalk presence.
“It’s just a really nice mix of properties for Ocean City,” James said.
Carousel is managing the 10-year-old Crystal Beach Hotel in conjunction with its owners, the Fidanza family. While the partners have been “changing some things around,” they’re waiting until 2015 to do any major overhauls in conjunction with a next-door addition, James said.
The Fidanzas also own the neighboring Riviera Motel, a much older building. Though nothing is official yet, they plan to expand Crystal Beach by adding a new building where the Riviera now stands, making way for about 63 new units to add to the 79-unit Crystal Beach building, James said.
“We’re still in the planning stage,” Crystal Beach Owner Frank Fidanza said. “We just know that we will be, at some point, rebuilding.”
His family began discussions with the Carousel Group in 2013, hoping to grow their mid-sized hotel business.
“We are a family-run hotel and we decided we want to get with the times,” Fidanza said. “In order to do so, we need to go forward with someone with more knowledge in the marketing aspect.”
The family chose the Carousel Group because of their group mentality, he said.
James called the change a “win-win.”
“For them, it brings in a professional team with professional marketing and extends their reach,” he said. “From our perspective, adding a hotel on the Boardwalk was a perfect fit.”
The 25th Street location provides access to amusement, restaurants and even movies on the beach while keeping the hotel shielded from the brunt of the Boardwalk noise, James said.
“Just the location itself is a great amenity,” he said. “It’s probably on the nicest part of the Ocean City Boardwalk” — something Crystal Beach takes advantage of with its oceanfront swimming pool and balcony views.
The hotel will reopen soon for Presidents’ Day weekend with improved high-speed Internet, flat-panel TVs, new sofa beds, a fresh coat of paint and a revamped website. All of the changes are set to match the 2015 update, when Crystal Beach and the Riviera are slated to undergo renovations in concert.
See the hotel’s new website at www.crystalbeachhotel.com.
Visit www.carouselgrouphotels.com to learn more about the Carousel Group.